MGM to Enter New Jersey Online Casino Arena
MGM Resorts is one of the few US hoteliers and casino operators that has yet to dip its toe in the water of online casino and poker gaming, however that's all about to change as they're now ready to enter the regulated US market in the state of New Jersey. The casino operator, based in Las Vegas, has penned a deal with the online gaming and sports betting service provider GVC Holdings PLC that will see it launch its own playMGM branded online casino and poker room, providing yet more competition for online casino players in the Garden State.
Scheduled to be launched later this year, the playMGM casino will boast an impressive 300 online slots and casino table games as well as a variety of online poker tournaments and cash games and the complete package will be able to be played on PC´s and iOS and Android mobile devices. MGM owns the New Jersey casino of the Borgata Hotel Casino and Spa and will be using the license that they already have, looking to improve the popular casinos place in the NJ casino online rankings.
The Borgata dominated the market upon regulation of online casino gaming in New Jersey back in 2013 however has slipped down to third place with the leading online operator in the state now being that of the Golden Nugget Casino.
Taking an overall view of the states online gaming situation, a steady increase in players and generated revenue can be seen however over the past few months things have picked up nicely. A huge $21.7 million was generated in March 2017 which is a large year on year increase from the $15.5 million that was generated in the same month last year. MGM aim to use the New Jersey casino as the basis for their online endeavours in other US regulated markets and there's the expectation that Nevada and Delaware will be next on their agenda.